A recent study by a UK travel site, On the Beach, showed that Facebook ads offered returns seven times higher then other search marketing efforts like Google Adwords or other pay-per-click networks. While it’s a limited study, over 30 different campaigns were compared so it’s a good indicator that Facebook may return more customer conversions for travel sites then other options. The research targeted people 18-64 and they used multiple ad designs and split testing. Check out the story by clicking here.